Dr. Mya Pronschinske Groza is an Associate Professor of Marketing at Northern Illinois University (NIU). Her research interests include Qualitative and Quantitative Research Methods, Consumer Empowerment, Online and Television Advertising, Digital Marketing, and Social Media. Dr. Groza’s work has appeared in academic journals such as the Journal of Business Research, Journal of Business Ethics, Sport Marketing Quarterly, and Marketing Management Journal.
She was the Founding Director of NIU’s Master of Science in Digital Marketing (MSDM) Program, launching the program in June 2018 when there were only three other AACSB-accredited, fully-online programs. Dr. Groza currently teaches the Capstone Application in Digital Marketing course and oversees all the client-based and research-based projects by the graduating MSDM students. She also teaches Marketing Research presently to upper-level undergraduate students and graduate students.
She completed her PhD in Management & Marketing from the University of Wyoming and holds an MBA concentrated in Marketing and a BBA in Finance with minors in Management and Digital Business from the University of Cincinnati. During her undergraduate tenure at Cincinnati, she was a four-year varsity letter winner on the women’s golf team. Before pursuing her doctorate, she worked in event management and athletics, holding positions at the PGA TOUR and the University of Cincinnati Athletic Department.