Dr. Groza is an Assistant Professor of Marketing at Northern Illinois University. Her research interests include the interplay of consumption and production. She examines self-presentation strategies in a variety of consumption contexts in which a consumer consumes certain products to produce a desired image, and how such strategies affect product judgment and consumer choice. Dr. Groza’s work has appeared in academic journals such as the Journal of Business Ethics, Sport Marketing Quarterly and Marketing Management Journal. She currently teaches Marketing Research and Sports Marketing to upper-level undergraduate students.
She completed her PhD in Management & Marketing from the University of Wyoming (2014) and holds an MBA concentrated in Marketing and a BBA in Finance with minors in Management and Digital Business from the University of Cincinnati. During her undergraduate tenure at Cincinnati, she was a four-year varsity letter winner on the women’s golf team. Before pursuing her doctorate she worked in event management and athletics, holding positions at the PGA TOUR and the University of Cincinnati Athletic Department.