EDUCATION
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Doctor of Philosophy, May 2014
Major Area: Management & Marketing.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Master of Business Administration, August 2008
Concentration in Marketing.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Bachelor of Business Administration, June 2007
Major: Finance, Minors: Management and Digital Business.
ACADEMIC EXPERIENCE
College of Business, DeKalb, Illinois
Associate Professor, Department of Marketing, August 2019 – Present
NORTHERN ILLINOIS UNIVERSITY
College of Business, DeKalb, Illinois
Dean’s Distinguished Junior Professor of Digital Marketing, Department of Marketing, July 2018 – July 2019
NORTHERN ILLINOIS UNIVERSITY
College of Business, DeKalb, Illinois
Founding Director, Master of Science in Digital Marketing (MSDM) Program, Department of Marketing, June 2018 – May 2019
NORTHERN ILLINOIS UNIVERSITY
College of Business, DeKalb, Illinois
Assistant Professor, Department of Marketing, January 2014 – July 2019
ENAE BUSINESS SCHOOL
Business School, Murcia, Spain
Research Fellow, March 2014 – December 2015
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Graduate Assistant, Department of Management and Marketing, August 2010 – December 2013
RESEARCH EXPERIENCE
PUBLISHED JOURNAL ARTICLES
Groza, Mya Pronschinske, Mark D. Groza and Luis Miguel Barral (2020), “Women Backing Women: The Role of Crowdfunding in Empowering Female Consumer-Investors and Entrepreneurs.” Journal of Business Research, 117(September), 432-442.
Groza, Mark D. and Mya Pronschinske Groza (2018), “Salesperson Regulatory Knowledge and Sales Performance.” Journal of Business Research, 89(August), 37-46.
Groza, Mya Pronschinske and Sandy Domagalski (2017), “Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements.” Marketing Management Journal, 27(2), 103-115.
Groza, Mya Pronschinske and Geoffrey L. Gordon (2016), “The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships.” Marketing Management Journal, 26(2), 117-129.
Groza, Mya Pronschinske (2015), “Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness.” Marketing Management Journal, 25(2), 123-133.
Krishnan, Vijaykumar, Mark D. Groza, Mya Pronschinske Groza, Robert M. Peterson, and Elisa Fredericks (2014), “Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness.” Marketing Management Journal, 24(2), 162-171.
Pronschinske Mya, Mark D. Groza, and Matthew Walker (2012), “Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams.” Sport Marketing Quarterly, 21(4).
Groza, Mark D., Mya Pronschinske, and Matthew Walker (2011), “Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.” Journal of Business Ethics, 102(4), 639-652.
REFEREED CONFERENCE PROCEEDINGS AND PRESENTATIONS
Groza, Mark D., Groza, Mya Pronschinske and Gordon, Geoffrey L., (2019), “Let’s be Friends: Examining the Importance of Sales-Firm Integration” Marketing Management Association Fall Educators Conference; Santa Fe, New Mexico, September 18 – 20.
Gordon, Geoffrey L., Groza, Mya Pronschinske, Schoenbachler, Denise D. and Groza, Mark D. (2019), “Challenging Environments may lead to Strange Bedfellows; The Evolution of an Online Master of Science in Digital Marketing Program” Marketing Management Association Fall Educators Conference; Santa Fe, New Mexico, September 18 – 20.
Zmich, Louis J., Mya Groza, Tobias Schaefers and Mark Groza (2018), “Abstract Thinking and Salesperson Entrepreneurial Orientation” presented at the Academy of Marketing Science Annual Conference; New Orleans, LA, May 23 – May 25.
Groza, Mark D., Louis J. Zmich and Mya Pronschinske Groza (2018), “Sponsoring the Professional Sales Program: A Win-Win for Students and Companies” presented at the National Conference in Sales Management; San Diego, CA, April 11 – April 13.
Groza, Mya Pronschinske, Mark D. Groza and Geoffrey Gordon (2017), “Adventures in Team Teaching an MBA Course” presented at the Marketing Management Association Fall Educators’ Conference; Pittsburgh, PA, September 20 – 22.
Groza, Mya, Mark D. Groza and Luis Miguel Barral (2016), “The Role of Pride in Retaining Sport Event Volunteers” presented at the Academy of Marketing Science Annual Conference; Lake Buena Vista, FL, May 18 – May 20.
Groza, Mya, Mark D. Groza and Luis Miguel Barral (2015), “A Preliminary Examination in the Motivating Factors of Crowdfunding Backers” presented at the Academy of Marketing Science Annual Conference; Denver, CO, May 12 – May 14.
Groza, Mya (2014), “The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization” presented at the World Marketing Congress; Lima, Peru, August 5 – August 8.
Leary, R. Bret, Richard J. Vann and Mya Pronschinske Groza (2014), “Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty” presented at the Academy of Marketing Science Annual Conference; Indianapolis, IN, May 21 – May 23.
Pronschinske, Mya and Kent Drummond (2013), “I’ve Got You under My Skin: Tactile Stimulation of Clothing” presented at the Academy of Marketing Science Annual Conference; Monterey, CA, May 15 – May 18.
Pronschinske, Mya, Mark D. Groza, and Mark Peterson (2012), “Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory Approach” presented at the American Marketing Association Summer Educators’ Conference; Chicago, IL, August 17 – August 19.
Pronschinske, Mya and Kent Drummond (2012), “Come Out, Come Out, Angel and Monster: Deconstructing and Reconstructing Performances of Femininity and Competition” presented at the Consumer Culture Theory Conference; Oxford, England, August 16 – August 19.
Pronschinske, Mya and Kent Drummond (2011), “Gaining Entry into Evaluative Consumption Experiences and the Assessment and Awarding of Capital” included in the proceedings of the 2012 Robert Mittelstaedt Doctoral Symposium; Lincoln, NE, March 29 – March 31, 45-64.
Pronschinske, Mya (2011), “Conversations to Cause Change: A Proposed Typology of Consumers Utilizing Facebook to Enact Consumer Boycotts” presented at the American Marketing Association Summer Educators’ Conference; San Francisco, CA, August 5 – August 7.
Groza, Mark D., Joe Cobbs, Tobias Schäfers, and Mya Pronschinske (2011) “The Effect of Multiple Sponsor Congruence on the Brand Equity of a Sponsored Enterprise” presented at the 15th AMS World Marketing Congress; Reims, France, July 20 – July 23.
Pronschinske, Mya, Mark D. Groza, and Matthew Walker (2010) “Strategic CSR Communication: The Effect of Source and Valence of Message on Consumers’ Perceptions” presented at the 13th Public Relations Research Conference; Miami, FL, March 10 – March 13.
TEACHING EXPERIENCE
NORTHERN ILLINOIS UNIVERSITY
College of Business, DeKalb, Illinois
Assistant Professor: January 2014 – July 2019, Associate Professor: August 2019 – Present
UNDERGRADUATE
MKTG 443, Marketing Research
Fall 2018 (20 students) *online Course Evaluation: 4.75
Fall 2018 (22 students) *online Course Evaluation: 4.25
Spring 2018 (27 students) *online Course Evaluation: 4.86
Spring 2018 (42 students) Course Evaluation: 4.88
Spring 2018 (44 students) Course Evaluation: 4.90
Fall 2017 (25 students) *online Course Evaluation: 4.57
Fall 2017 (24 students) *online Course Evaluation: 4.50
Spring 2017 (27 students) *online Course Evaluation: 4.86
Spring 2017 (34 students) Course Evaluation: 4.84
Fall 2016 – Section YE1 (26 students) *online Course Evaluation: 4.25/5
Fall 2016 – Section 3 (29 students) Course Evaluation: 4.74/5
Spring 2016 – Section 3 (31 students) Course Evaluation: 4.96/5
Fall 2015 – Section 2 (29 students) Course Evaluation: 4.85/5
Fall 2015 – Section 1 (29 students) Course Evaluation: 4.70/5
Spring 2015 – Section 2 (36 students) Course Evaluation: 4.81/5
Spring 2015 – Section 1 (46 students) Course Evaluation: 4.88/5
Fall 2014 – Section 2 (19 students) Course Evaluation: 4.82/5
Fall 2014 – Section 1 (22 students) Course Evaluation: 4.71/5
Spring 2014 – Section 2 (32 students) Course Evaluation: 4.73/5
Spring 2014 – Section 1 (24 students) Course Evaluation: 4.78/5
MKTG 490, Sports Marketing
Spring 2017 (17 students) Course Evaluation: 4.92
Spring 2016 – Section 1 (30 students) Course Evaluation: 4.75/5
GRADUATE
MKTG 603, Marketing Research and Analysis
Spring 2019 (15 students) *online Course Evaluation: 5.00
Fall 2018 (28 students) *online Course Evaluation: 4.58
MKTG 660, Marketing Must-Haves
*team taught with Drs. Geoffrey Gordon & Mark Groza
Winter Intersession 2016-2017 Course Evaluation: 4.91/5
Winter Intersession 2015-2016 Course Evaluation: 4.95/5
Winter Intersession 2014-2015 Course Evaluation: 4.87/5
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Instructor/Assistant: Fall 2012, Spring 2013
Introduction to Marketing for 64 students in Fall 2012.
Introduction to Marketing for 40 students in Spring 2013.
UNIVERSITY OF CINCINNATI
Athletic Department, Cincinnati, Ohio
Academic Tutor: June 2008 – December 2008
Tutor for Men’s Basketball and Football student-athletes.
Variety of subject areas; specialized in English, Economics, and Business.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Teaching Assistant: September 2005 – March 2007
Freshman Management Skills Practicum
Project Fast Track, introductory experiential course.
PROFESSIONAL SERVICE
Certificate Awardee, Teaching Digital Marketing Seminar, Academy of Marketing Science Annual Conference, 2018
Session Chair, Academy of Marketing Science Annual Conference, 2018
Co-Track Chair, Academy of Marketing Science Annual Conference, “Sensory and Food/Beverage Marketing”, 2016
Host, Academy of Marketing Science Doctoral Consortium, 2016
Reviewer, Marketing Management Journal, March 2014, March 2015
Reviewer, Academy of Marketing Science Annual Conference, 2013 – 2016
Reviewer, World Marketing Congress, 2012 – 2015
Reviewer, Society of Marketing Advances Spring Conference, 2014
Reviewer, Marketing Management Association Spring Conference, 2014
Reviewer, Consumer Culture Theory Conference, 2012 – 2013
Reviewer, AMA Summer Marketing Educators’ Conference, 2011 – 2013
Reviewer, Association for Consumer Research Conference, 2011 – 2013
Session Chair, Academy of Marketing Science Annual Conference, 2013
Session Chair, Academy of Marketing Science World Marketing Congress, 2011
UNIVERSITY SERVICE
Department of Marketing Representative, Northern Illinois University College of Business Graduate Curriculum Committee, Fall 2019 – Present
College of Business Representative, Northern Illinois University Outreach Advisory Committee, Fall 2019 – Present
College of Business Representative, Northern Illinois University Graduate School Faculty Awards Committee, Fall 2019 – Present
Committee Member, Northern Illinois University Department of Marketing Digital Marketing Strategic Planning Committee, Fall 2019 – Present
Board Member, Northern Illinois University Child Development & Family Center Parent Advisory Board, Spring 2019 – Present
College of Business Representative, Northern Illinois University Libraries Advisory Committee, Fall 2018 – Present
Search Committee Member, Northern Illinois University Department of Marketing Sales Assistant Professor, Summer & Fall 2018
Departmental Representative, Northern Illinois University Libraries Committee, Fall 2016 – Spring 2018
College of Business Representative, Northern Illinois University Graduate Colloquium Committee, Fall 2016 – Present
Committee Member, Northern Illinois University Department of Marketing Curriculum Committee, Fall 2016, Spring 2017, Fall 2018, Spring 2019, Fall 2019, Spring 2020
Creator & Presenter, Northern Illinois University Fast-Trak MBA Students Qualtrics Workshop Series, Spring 2016
Search Committee Member, Northern Illinois University Director of Marketing & Communications, Graduate School, Spring 2016
Committee Member, Northern Illinois University Department of Marketing Portfolio Review Committee, Spring 2016, Fall 2016, Spring 2017, Fall 2019
Co-Faculty Advisor, Northern Illinois University American Marketing Association (AMA), Fall 2015 – Present
Features
Featured in BSchools.org Blog as Professor to Know in Online Digital Marketing Master’s Programs. MBA Alternatives: MS in Digital Marketing, December 7, 2018 https://www.bschools.org/blog/mba-alternatives-ms-digital-marketing