EDUCATION

UNIVERSITY OF WYOMING

College of Business, Laramie, Wyoming

Doctor of Philosophy, May 2014

Major Area: Management & Marketing.

UNIVERSITY OF CINCINNATI

College of Business, Cincinnati, Ohio

Master of Business Administration, August 2008

Concentration in Marketing.

UNIVERSITY OF CINCINNATI

College of Business, Cincinnati, Ohio

Bachelor of Business Administration, June 2007

Major: Finance, Minors: Management and Digital Business.

ACADEMIC EXPERIENCE

NORTHERN ILLINOIS UNIVERSITY

College of Business, DeKalb, Illinois

Associate Professor, Department of Marketing, August 2019 – Present

NORTHERN ILLINOIS UNIVERSITY

College of Business, DeKalb, Illinois

Dean’s Distinguished Junior Professor of Digital Marketing, Department of Marketing, July 2018 – July 2019

NORTHERN ILLINOIS UNIVERSITY

College of Business, DeKalb, Illinois

Founding Director, Master of Science in Digital Marketing (MSDM) Program, Department of Marketing, June 2018 – May 2019

NORTHERN ILLINOIS UNIVERSITY

College of Business, DeKalb, Illinois

Assistant Professor, Department of Marketing, January 2014 – July 2019

ENAE BUSINESS SCHOOL

Business School, Murcia, Spain

Research Fellow, March 2014 – December 2015

UNIVERSITY OF WYOMING

College of Business, Laramie, Wyoming

Graduate Assistant, Department of Management and Marketing, August 2010 – December 2013

RESEARCH EXPERIENCE

REFEREED PUBLISHED JOURNAL ARTICLES

Groza, Mark D., Louis J. Zmich and Mya P. Groza (2021), “Growing the Talent Pool: How
Sponsorship of Professional Sales Programs Enhances Employer Branding.” Journal of
Marketing Education, OnlineFirst.


Groza, Mya Pronschinske and Mark D. Groza (2021), “Leveraging Organizational Reputation
to Enhance Volunteer Pride and Retention Rates: The Importance of Task Significance and Skill Variety.” Journal of Nonprofit & Public Sector Marketing, OnlineFirst.


Groza, Mya Pronschinske, Michele Kaczka, and Charles H. Howlett (2021), “Are Sales Graduates Ready?: A Skills Gap Analysis.” Journal of Selling, 21(2), 43-59

Groza, Mya Pronschinske,  Mark D. Groza and Luis Miguel Barral (2020), “Women Backing Women: The Role of Crowdfunding in Empowering Female Consumer-Investors and Entrepreneurs.” Journal of Business Research, 117(September), 432-442.

Groza, Mark D. and Mya Pronschinske Groza (2018), “Salesperson Regulatory Knowledge and Sales Performance.” Journal of Business Research, 89(August), 37-46. 

 Groza, Mya Pronschinske and Sandy Domagalski (2017), “Social Media Engagement Mitigates Ad Decay Effects for Super Bowl Advertisements.” Marketing Management Journal, 27(2), 103-115. 

Groza, Mya Pronschinske and Geoffrey L. Gordon (2016), “The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships.” Marketing Management Journal, 26(2), 117-129.

Groza, Mya Pronschinske (2015), “Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness.” Marketing Management Journal, 25(2), 123-133.

Krishnan, Vijaykumar, Mark D. Groza, Mya Pronschinske Groza, Robert M. Peterson, and Elisa Fredericks (2014), “Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness.” Marketing Management Journal, 24(2), 162-171.

Pronschinske Mya, Mark D. Groza, and Matthew Walker (2012), “Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams.” Sport Marketing Quarterly, 21(4).

Groza, Mark D., Mya Pronschinske, and Matthew Walker (2011), “Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.” Journal of Business Ethics, 102(4), 639-652.

REFEREED CONFERENCE PROCEEDINGS AND PRESENTATIONS

Groza, Mya Pronschinske and Stephanie Van Tieghem, (2021), “Identity Marketing Signage:
Inclusive Consumers Support Small Business Owners’ Displayed Social Identities” Marketing Management Association Spring Conference Track within MBAA International Conference; Online, March 25 – 26.


Groza, Mya Pronschinske and Aaron David Schubert, (2021), “The Impact of Social Media
Usage on Self Brand Connection” Marketing Management Association Spring Conference
Track within MBAA International Conference; Online, March 25 – 26.

Groza, Mya Pronschinkse and Jock Sommese, (2020), “The Accelerated Need for Digital Marketing for Small Businesses during COVID-19 Stay-at-home Orders” Marketing Management Fall Educators Conference: A Virtual Experience; Online, October 28 – 30.

Groza, Mark D., Groza, Mya Pronschinske and Gordon, Geoffrey L., (2019), “Let’s be Friends: Examining the Importance of Sales-Firm Integration” Marketing Management Association Fall Educators Conference; Santa Fe, New Mexico, September 18 – 20. 

Gordon, Geoffrey L., Groza, Mya Pronschinske, Schoenbachler, Denise D. and Groza, Mark D. (2019), “Challenging Environments may lead to Strange Bedfellows; The Evolution of an Online Master of Science in Digital Marketing Program” Marketing Management Association Fall Educators Conference; Santa Fe, New Mexico, September 18 – 20. 

Zmich, Louis J., Mya Groza, Tobias Schaefers and Mark Groza (2018), “Abstract Thinking and Salesperson Entrepreneurial Orientation” presented at the Academy of Marketing Science Annual Conference; New Orleans, LA, May 23 – May 25. 

Groza, Mark D., Louis J. Zmich and Mya Pronschinske Groza (2018), “Sponsoring the Professional Sales Program: A Win-Win for Students and Companies” presented at the National Conference in Sales Management; San Diego, CA, April 11 – April 13. 

Groza, Mya Pronschinske, Mark D. Groza and Geoffrey Gordon (2017), “Adventures in Team Teaching an MBA Course” presented at the Marketing Management Association Fall Educators’ Conference; Pittsburgh, PA, September 20 – 22. 

Groza, Mya, Mark D. Groza and Luis Miguel Barral (2016), “The Role of Pride in Retaining Sport Event Volunteers” presented at the Academy of Marketing Science Annual Conference; Lake Buena Vista, FL, May 18 – May 20.

Groza, Mya, Mark D. Groza and Luis Miguel Barral (2015), “A Preliminary Examination in the Motivating Factors of Crowdfunding Backers” presented at the Academy of Marketing Science Annual Conference; Denver, CO, May 12 – May 14.

Groza, Mya (2014), “The (Additional) Missing Link:  The Role of Tailors as a Service Provider for Customization” presented at the World Marketing Congress; Lima, Peru, August 5 – August 8.

Leary, R. Bret, Richard J. Vann, and Mya Pronschinske Groza (2014), “Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty” presented at the Academy of Marketing Science Annual Conference; Indianapolis, IN, May 21 – May 23.

Pronschinske, Mya and Kent Drummond (2013), “I’ve Got You under My Skin: Tactile Stimulation of Clothing” presented at the Academy of Marketing Science Annual Conference; Monterey, CA, May 15 – May 18.

Pronschinske, Mya, Mark D. Groza, and Mark Peterson (2012), “Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory Approach” presented at the American Marketing Association Summer Educators’ Conference; Chicago, IL, August 17 – August 19.

Pronschinske, Mya and Kent Drummond (2012), “Come Out, Come Out, Angel and Monster: Deconstructing and Reconstructing Performances of Femininity and Competition” presented at the Consumer Culture Theory Conference; Oxford, England, August 16 – August 19.

Pronschinske, Mya and Kent Drummond (2011), “Gaining Entry into Evaluative Consumption Experiences and the Assessment and Awarding of Capital” included in the proceedings of the 2012 Robert Mittelstaedt Doctoral Symposium; Lincoln, NE, March 29 – March 31, 45-64.

Pronschinske, Mya (2011), “Conversations to Cause Change: A Proposed Typology of Consumers Utilizing Facebook to Enact Consumer Boycotts” presented at the American Marketing Association Summer Educators’ Conference; San Francisco, CA, August 5 – August 7.

Groza, Mark D., Joe Cobbs, Tobias Schäfers, and Mya Pronschinske (2011) “The Effect of Multiple Sponsor Congruence on the Brand Equity of a Sponsored Enterprise” presented at the 15th AMS World Marketing Congress; Reims, France, July 20 – July 23.

Pronschinske, Mya, Mark D. Groza, and Matthew Walker (2010) “Strategic CSR Communication: The Effect of Source and Valence of Message on Consumers’ Perceptions” presented at the 13th Public Relations Research Conference; Miami, FL, March 10 – March 13.

TEACHING EXPERIENCE

NORTHERN ILLINOIS UNIVERSITY

College of Business, DeKalb, Illinois

Assistant Professor: January 2014 – July 2019, Associate Professor: August 2019 – Present

GRADUATE

MKTG 684, Capstone Application in Digital Marketing
MKTG 603, Marketing Research and Analysis
MKTG 660, Marketing Must-Haves*

*team taught with Drs. Geoffrey Gordon and Mark Groza

UNDERGRADUATE

MKTG 370, Principles of Digital Marketing
MKTG 443, Marketing Research
MKTG 490, Sports Marketing

UNIVERSITY OF WYOMING

College of Business, Laramie, Wyoming

Instructor/Assistant: Fall 2012 (64 students), Spring 2013 (40 students)

Introduction to Marketing.

UNIVERSITY OF CINCINNATI

Athletic Department, Cincinnati, Ohio

Academic Tutor: June 2008 – December 2008

Tutor for Men’s Basketball and Football student-athletes.

Variety of subject areas; specialized in English, Economics, and Business.

UNIVERSITY OF CINCINNATI

College of Business, Cincinnati, Ohio

Teaching Assistant: September 2005 – March 2007

Freshman Management Skills Practicum

Project Fast Track, introductory experiential course.

AWARDS AND FELLOWSHIPS

EMERGING FACULTY LEADERS INAUGURAL COHORT PROGRAM

One of only eleven tenured professors chosen across the entire Northern Illinois University to participate in a leadership development program during AY 2021 – 2022.

RESEARCH PRODUCTIVITY AWARD

Won the first award by achieving three publications the quickest, Department of Marketing, Northern Illinois University, July 31, 2020.

Dean’s Instructional Innovation Fellows Program

Transformed MKTG 443, Marketing Research to approach with a design-thinking mindset. $5,000. Summer 2020.

UNIVERSITY SERVICE

Committee Chair, Northern Illinois University Libraries Advisory Committee, Fall 2020 – Spring 2021

Fellow, Remote Teaching Fellows, March 2020 – August 2020.

College of Business Representative, Northern Illinois University Outreach Advisory Committee, Fall 2019 – Present 

College of Business Representative, Northern Illinois University Graduate School Faculty Awards Committee, Fall 2019 – Present

Board Member, Northern Illinois University Child Development & Family Center Parent Advisory Board, Spring 2019 – Present 

College of Business Representative, Northern Illinois University Libraries Advisory Committee, Fall 2018 – Spring 2021

Search Committee Member, Northern Illinois University Department of Marketing Sales Assistant Professor, Summer & Fall 2018 

Departmental Representative, Northern Illinois University Libraries Committee, Fall 2016 – Spring 2018 

College of Business Representative, Northern Illinois University Graduate Colloquium Committee, Fall 2016 – Present 

Search Committee Member, Northern Illinois University Director of Marketing & Communications, Graduate School, Spring 2016

COLLEGE SERVICE

Co-Faculty Advisor, Northern Illinois University Women in Business Profession (WIBP), Spring 2022 – Present

Committee Chair, Northern Illinois University College of Business Graduate Curriculum Committee, Fall 2020 – Present
Department of Marketing Representative, Northern Illinois University College of Business
Graduate Curriculum Committee, Fall 2019 – Present

DEPARTMENT SERVICE

Committee Member, Northern Illinois University Department of Marketing Personnel Committee, Fall 2021 – Present

Committee Member, Northern Illinois University Department of Marketing Curriculum Committee, Fall 2016, Spring 2017, Fall 2018, Spring 2019, Fall 2019, Spring 2020, Fall 2020,
Spring 2021, Fall 2021
Committee Member, Northern Illinois University Department of Marketing Digital Marketing Strategic Planning Committee, Fall 2019 – Fall 2020
Committee Member, Northern Illinois University Department of Marketing Portfolio Review Committee, Spring 2016, Fall 2016, Spring 2017, Fall 2019, Spring 2020, Fall 2020, Spring
2021, Fall 2021
Departmental Representative, Northern Illinois University Libraries Committee, Fall 2016 –
Spring 2018
Co-Faculty Advisor, Northern Illinois University American Marketing Association (AMA), Fall
2015 – Spring 2019

PROFESSIONAL SERVICE

Co-Track Chair, International Society of Marketing Spring Conference, “Branding and Product Development”, 2022.
Reviewer, “Racism and Discrimination in the Marketplace” Boutique Online Conference, 2021.
Reviewer, Marketing Management Association Spring Conference, 2021
Reviewer, Journal of Business Research (Ad-hoc), December 2020
Reviewer, Marketing Management Association Fall Conference, 2020

Certificate Awardee, Teaching Digital Marketing Seminar, Academy of Marketing Science Annual Conference, 2018 

Session Chair, Academy of Marketing Science Annual Conference, 2018 

Co-Track Chair, Academy of Marketing Science Annual Conference, “Sensory and Food/Beverage Marketing”, 2016

Host, Academy of Marketing Science Doctoral Consortium, 2016

Reviewer, Marketing Management Journal, March 2014, March 2015

Reviewer, Academy of Marketing Science Annual Conference, 2013 – 2016

Reviewer, World Marketing Congress, 2012 – 2015

Reviewer, Society of Marketing Advances Spring Conference, 2014

Reviewer, Marketing Management Association Spring Conference, 2014

Reviewer, Consumer Culture Theory Conference, 2012 – 2013

Reviewer, AMA Summer Marketing Educators’ Conference, 2011 – 2013

Reviewer, Association for Consumer Research Conference, 2011 – 2013

Session Chair, Academy of Marketing Science Annual Conference, 2013

Session Chair, Academy of Marketing Science World Marketing Congress, 2011

TASK FORCE SERVICE

Subgroup Co-leader, Faculty Experience In and Beyond the Classroom Subgroup, Northern
Illinois University Remote Working Task Force, April 2021 – August 2021
Committee Chair, Northern Illinois University College of Business Belonging & Impact Group (BIG) Task Force, Fall 2020 – Spring 2021
University Faculty Member, DeKalb County UNITES (University & Neighbors Investing
Together for Economic Success), March 2020 – August 2020

MEDIA APPERANCES/INTERVIEWS

Featured story in NIU TODAY, Digital marketing grads tackle needs of small businesses during the pandemic, June 15, 2020.
Radio interview at 94.9 WDKB, DeKalb County UNITES Consumer Sentiment Survey
https://www.949wdkb.com/dekalb-county-u-n-i-t-e-s-consumer-sentiment-survey/, May 28, 2020.
Radio interview at 94.9 WDKB, Take the DeKalb County UNITES Consumer Sentiment Survey,
May 22, 2020.
Newspaper mention in the Daily Chronicle, Business experts talk customer retention during
COVID-19 crisis in DeKalb County, April 30, 2020.

Featured in BSchools.org Blog as Professor to Know in Online Digital Marketing Master’s Programs. MBA Alternatives: MS in Digital Marketing, December 7, 2018 https://www.bschools.org/blog/mba-alternatives-ms-digital-marketing 

PROFESSIONAL ACTIVITIES

Panelist, “Wednesday Night Wisdom: Utilizing Social Media to Connect and Engage in a Digital World,” Northern Illinois University College of Business, Online. (December 8, 2021).

University Faculty Participant, “Racism and Discrimination in the Marketplace,” Journal of the Association for Consumer Research, Boutique Online Conference. (June 17 – 18, 2021).
University Faculty Participant, “Inclusive Product Management Summit,” University of
Washington Foster School of Business, Online. (May 7, 2021).
Panelist, “Data Science and Visualization in the Classroom,” Marketing Management
Association Fall Educators’ Conference, Santa Fe, New Mexico, USA. (September 20, 2019).
Panelist, “Skills, Ethics, Certifications: Curricular Innovations to Prepare Students for Career
Readiness,” Marketing Management Association Fall Educators’ Conference: A Virtual
Experience, Online. (October 30, 2020).
Presenter, “STEM Café, “How Businesses are Surviving and Thriving in DeKalb County During
COVID-19 Stay-at-Home Orders,” NIU STEAM, Online. (June 3, 2020).
Webinar Presenter, “DeKalb County Small Business Survey Results,” DeKalb County UNITES,
Online. (May 27, 2020).
Design Academy Training Participant, “Online Course Design Academy,” Northern Illinois
University Center for Innovative Teaching and Learning, DeKalb, IL, USA. (May 11, 2020 – June
1, 2020.)
Webinar Presenter, “Reaching and Retaining Customers Post-Lockdown,” DeKalb County
UNITES, Online. (April 29, 2020).
Workshop Participant, “Developing a Quality Online Course for the Department of Marketing,” Northern Illinois University Center for Innovative Teaching and Learning, DeKalb, IL, USA. (March 9, 2018.)
Presenter, “STEM Café, “The Savvy Digital Consumer,” NIU Money Smart Week, Fatty’s Pub
and Grille, DeKalb, IL, USA. (April 25, 2017.)