EDUCATION
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Doctor of Philosophy, May 2014
Major Area: Management & Marketing.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Master of Business Administration, August 2008
Concentration in Marketing.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Bachelor of Business Administration, June 2007
Major: Finance, Minors: Management and Digital Business.
ACADEMIC EXPERIENCE
College of Business, DeKalb, Illinois
Assistant Professor, Department of Marketing, January 2014 – Present
ENAE BUSINESS SCHOOL
Business School, Murcia, Spain
Research Fellow, March 2014 – December 2015
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Graduate Assistant, Department of Management and Marketing, August 2010 – December 2013
RESEARCH EXPERIENCE
PUBLISHED JOURNAL ARTICLES
Groza, Mya Pronschinske and Geoffrey L. Gordon (2016), “The Effects of Nonprofit Brand Personality and Self-Brand Congruity on Brand Relationships.” Marketing Management Journal, 26(2), 117-129.
Groza, Mya Pronschinske (2015), “Advertising Interference: Factors Affecting Attention to Super Bowl Advertisements and Their Effectiveness.” Marketing Management Journal, 25(2), 123-133.
Krishnan, Vijaykumar, Mark D. Groza, Mya Pronschinske Groza, Robert M. Peterson, and Elisa Fredericks (2014), “Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness.” Marketing Management Journal, 24(2), 162-171.
Pronschinske Mya, Mark D. Groza, and Matthew Walker (2012), “Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams.” Sport Marketing Quarterly, 21(4).
Groza, Mark D., Mya Pronschinske, and Matthew Walker (2011), “Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.” Journal of Business Ethics, 102(4), 639-652.
REFEERED CONFERENCE PROCEEDINGS AND PRESENTATIONS
Groza, Mya, Mark D. Groza and Luis Miguel Barral (2016), “The Role of Pride in Retaining Sport Event Volunteers” presented at the Academy of Marketing Science Annual Conference; Lake Buena Vista, FL, May 18 – May 20.
Groza, Mya, Mark D. Groza and Luis Miguel Barral (2015), “A Preliminary Examination in the Motivating Factors of Crowdfunding Backers” presented at the Academy of Marketing Science Annual Conference; Denver, CO, May 12 – May 14.
Groza, Mya (2014), “The (Additional) Missing Link: The Role of Tailors as a Service Provider for Customization” presented at the World Marketing Congress; Lima, Peru, August 5 – August 8.
Leary, R. Bret, Richard J. Vann and Mya Pronschinske Groza (2014), “Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty” presented at the Academy of Marketing Science Annual Conference; Indianapolis, IN, May 21 – May 23.
Pronschinske, Mya and Kent Drummond (2013), “I’ve Got You under My Skin: Tactile Stimulation of Clothing” presented at the Academy of Marketing Science Annual Conference; Monterey, CA, May 15 – May 18.
Pronschinske, Mya, Mark D. Groza, and Mark Peterson (2012), “Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory Approach” presented at the American Marketing Association Summer Educators’ Conference; Chicago, IL, August 17 – August 19.
Pronschinske, Mya and Kent Drummond (2012), “Come Out, Come Out, Angel and Monster: Deconstructing and Reconstructing Performances of Femininity and Competition” presented at the Consumer Culture Theory Conference; Oxford, England, August 16 – August 19.
Pronschinske, Mya and Kent Drummond (2011), “Gaining Entry into Evaluative Consumption Experiences and the Assessment and Awarding of Capital” included in the proceedings of the 2012 Robert Mittelstaedt Doctoral Symposium; Lincoln, NE, March 29 – March 31, 45-64.
Pronschinske, Mya (2011), “Conversations to Cause Change: A Proposed Typology of Consumers Utilizing Facebook to Enact Consumer Boycotts” presented at the American Marketing Association Summer Educators’ Conference; San Francisco, CA, August 5 – August 7.
Groza, Mark D., Joe Cobbs, Tobias Schäfers, and Mya Pronschinske (2011) “The Effect of Multiple Sponsor Congruence on the Brand Equity of a Sponsored Enterprise” presented at the 15th AMS World Marketing Congress; Reims, France, July 20 – July 23.
Pronschinske, Mya, Mark D. Groza, and Matthew Walker (2010) “Strategic CSR Communication: The Effect of Source and Valence of Message on Consumers’ Perceptions” presented at the 13th Public Relations Research Conference; Miami, FL, March 10 – March 13.
TEACHING EXPERIENCE
NORTHERN ILLINOIS UNIVERSITY
College of Business, DeKalb, Illinois
Assistant Professor: Spring 2014 – Present
MKTG 443, Marketing Research
Fall 2016 – Section YE1 (26 students) *online Course Evaluation: 4.25/5
Fall 2016 – Section 3 (29 students) Course Evaluation: 4.74/5
Spring 2016 – Section 3 (31 students) Course Evaluation: 4.96/5
Fall 2015 – Section 2 (29 students) Course Evaluation: 4.85/5
Fall 2015 – Section 1 (29 students) Course Evaluation: 4.70/5
Spring 2015 – Section 2 (36 students) Course Evaluation: 4.81/5
Spring 2015 – Section 1 (46 students) Course Evaluation: 4.88/5
Fall 2014 – Section 2 (19 students) Course Evaluation: 4.82/5
Fall 2014 – Section 1 (22 students) Course Evaluation: 4.71/5
Spring 2014 – Section 2 (32 students) Course Evaluation: 4.73/5
Spring 2014 – Section 1 (24 students) Course Evaluation: 4.78/5
MKTG 490, Sports Marketing
Spring 2016 – Section 1 (30 students) Course Evaluation: 4.75/5
MKTG 660, Marketing Must-Haves
*team taught with Drs. Geoffrey Gordon & Mark Groza
Winter Intersession 2016-2017 Course Evaluation: 4.91/5
Winter Intersession 2015-2016 Course Evaluation: 4.95/5
Winter Intersession 2014-2015 Course Evaluation: 4.87/5
UNIVERSITY OF WYOMING
College of Business, Laramie, Wyoming
Instructor/Assistant: Fall 2012, Spring 2013
Introduction to Marketing for 64 students in Fall 2012.
Introduction to Marketing for 40 students in Spring 2013.
UNIVERSITY OF CINCINNATI
Athletic Department, Cincinnati, Ohio
Academic Tutor: June 2008 – December 2008
Tutor for Men’s Basketball and Football student-athletes.
Variety of subject areas; specialized in English, Economics, and Business.
UNIVERSITY OF CINCINNATI
College of Business, Cincinnati, Ohio
Teaching Assistant: September 2005 – March 2007
Freshman Management Skills Practicum
Project Fast Track, introductory experiential course.
PROFESSIONAL SERVICE
Co-Track Chair, Academy of Marketing Science Annual Conference, “Sensory and Food/Beverage Marketing”, 2016
Host, Academy of Marketing Science Doctoral Consortium, 2016
Reviewer, Marketing Management Journal, March 2014, March 2015
Reviewer, Academy of Marketing Science Annual Conference, 2013 – 2016
Reviewer, World Marketing Congress, 2012 – 2015
Reviewer, Society of Marketing Advances Spring Conference, 2014
Reviewer, Marketing Management Association Spring Conference, 2014
Reviewer, Consumer Culture Theory Conference, 2012 – 2013
Reviewer, AMA Summer Marketing Educators’ Conference, 2011 – 2013
Reviewer, Association for Consumer Research Conference, 2011 – 2013
Session Chair, Academy of Marketing Science Annual Conference, 2013
Session Chair, Academy of Marketing Science World Marketing Congress, 2011
UNIVERSITY SERVICE
Departmental Representative, Northern Illinois University Libraries Committee, Fall 2016 – Present
Committee Member, Northern Illinois University Graduate Colloquium Committee, Fall 2016 – Present
Committee Member, Northern Illinois University Department of Marketing Curriculum Committee, Fall 2016 – Present
Creator & Presenter, Northern Illinois University Fast-Trak MBA Students Qualtrics Workshop Series, Spring 2016
Search Committee Member, Northern Illinois University Director of Marketing & Communications, Graduate School, Spring 2016
Committee Member, Northern Illinois University Department of Marketing Portfolio Review Committee, Fall 2015, Spring 2016, Fall 2016
Co-Faculty Advisor, Northern Illinois University American Marketing Association (AMA), Fall 2015 – Present